About Advieh

Advieh (اَدویه) is the Persian word for spice blend, a mix of flavors that can turn a good meal into something unforgettable. That idea is at the heart of who we are, a recipe app where trusted recipes, helpful cooking tools, and everyday inspiration come together to make cooking simpler and more enjoyable.

Our story began with the simple idea that everyone deserves a place in the kitchen, no matter their experience, background, or diet. We wanted to create a home for recipes made for real life, and a community where home cooks can share, discover, and genuinely connect with one another.

So we built it. As a San Francisco based startup, we've approached every step, from our very first recipe to every feature we've introduced since, with one question in mind: does this make cooking easier and more approachable? That question continues to shape everything we do, from how we design the experience to what we choose to build next.

Our Mission

We believe everyone deserves the tools to make healthy, homemade food with ease. Our mission is to make home cooking easy, joyful, and part of everyday life, not just something saved for the weekend.

Whether you're an experienced cook or just getting started, no matter your diet or cooking style, Advieh is here to help you feel confident in the kitchen and make homemade food a natural part of everyday life.

Meet Our Team

Zahra Alipoursohi

Zahra Alipoursohi

CEO & Co-Founder

Alborz Fazaeli

Alborz Fazaeli

CTO & Co-Founder

Cüneyt Karaçam

Cüneyt Karaçam

Food Content Creator

Behnaz Babouei

Behnaz Babouei

Pastry Content Creator

Mina Eskandari

Mina Eskandari

Food Content Creator

Bahare Bagheri

Bahare Bagheri

Pastry Content Creator

Dorsa Azimi

Dorsa Azimi

Food Content Creator